Moby Opens Vegan Restaurant, Donates All Profits to Purrr-fect Cause

You might know Moby from his cool electronica music, or his DJ and recording work that has earned about $30 million, but did you know about his new vegan restaurant in Los Angeles that is giving all its profits to animal charities?


After opening the Little Pine bistro in November, the music tycoon announced that every nickel they made would be donated to organizations such as The Humane Society, Mercy for Animals, Farm Sanctuary, Sea Shepherd, and PETA.

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“Opening Little Pine was never meant to be a conventional entrepreneurial endeavor,” Moby explains in a press release. “I want it to represent veganism in a really positive light, and also help to support the animal welfare organizations who do such remarkable work.”

The hip space located at 2870 Rowena Avenue features Mediterranean, plant-based cuisine & woodsy-chic design that reflects the celebrity’s interest in architecture.

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“I can write about organic food and veganism and architecture & design, but it’s a lot more compelling and interesting to open a restaurant and show actual, physical examples of organic food, community, veganism, and architecture & design,” says Moby on the website. “Blogs and instagram are great, but a picture of food will never replace an actual, beautiful plate of food served in a beautiful space.”